SOFT & CMAI Crusade Green Fashion India Under LiFE C20 India 2023 to Encourage Sustainability in the Fashion Industry

SOFT & CMAI Crusade Green Fashion India Under LiFE C20 India 2023 to Encourage Sustainability in the Fashion Industry

India, June 9, 2023: Clothing Manufacturers Association of India (CMAI) is supporting MKSSS’s School of Fashion Technology (SOFT) to organise a two days conference ‘Bharatiya भा रती य” (Indian) A Legacy of Sustainability’ on 8th & 9th June, 2023 in Pune (Maharashtra), to deliberate on sustainability in ‘Fashion and Lifestyle’ with an aim to contribute towards policies under the Civil20 India 2023 initiative.

The conference has been organised as a part of the ‘Green Fashion India’ platform, which is authorised to encourage the fashion industry to embrace sustainable practices by YOJAK Centre for Research and Strategic Planning for Sustainable Development India – the designated coordinator of LiFE (Lifestyle For Environment), working group of Civil20 India 2023 to promote social and economic development under the G20 initiative.

The ‘Green Fashion India’ platform by SOFT in association with CMAI has been promoting research and activities in the field of responsible fashion at the industry and academia level for over a decade, will be bringing together over 150 elite contributors from across India and overseas to actively participate in various discussions at the ‘Bharatiya भारतीय” (Indian) A Legacy of Sustainability’, to extract important pointers for policy recommendations to C20 India 2023 initiative under G20.

Discussions during the conference include topics such as Circular Fashion, Sustainable Human Systems in Bharatiya भा रती य” (Indian) Fashion, Inclusive Growth vs Protection challenges in the present Fashion Business Scenario, and Protection of Traditional Legacy in handlooms, handmade and hand embroideries, Indian traditions and its impact on sustainability from the perspective of regeneration, among others.

The Keynote speakers at the conference include Dr. Naresh Tyagi, Chief Sustainability Officer, Aditya Birla Fashion and Retail Ltd.; and Mr. Manohar Samuel, Advisor – Reliance Retail.

Chief Guest of the conference, Rajesh Masand, President, Clothing Manufacturers Association of India (CMAI) said, “It is an honour to participate as the catalyst of this global collaborative movement that is of enormous significance to the environment and our future generations. As an representative association of the apparel industry in India we are looking at evangelising more than of 4000 members that largely comprise of apparel manufacturers and brands, and more than 20,000 retailers.”

Special Guest at the conference, Mr. Rahul Mehta, Chief Mentor, Clothing Manufacturers Association of India and Chairman, Advisory Board Committee, MKSSS’s School of Fashion Technology (SOFT), expressed, “It is an opportunity for the fashion & the apparel industry to showcase their initiatives to integrate environmentally friendly practices into their daily operations and also recommend policies that focus on environment friendly initiatives.”

Convenor of the conference, Dr. MM.Hundekar, Principal, MKSSS’s School of Fashion Technology(SOFT), said, “We are delighted to have the support of CMAI for the ‘Green Fashion India’ initiative under the LiFE working group of C20. Being one of the oldest and largest associations that represents the interests of the domestic garments segment, CMAI brings to us the industry support that is crucial in bringing the sustainability conversation to the centre stage in the fashion industry.”

Dignitaries participating in the conference include Dr. Gajanan Dange, India Coordinator, LiFE, Working group of C20 (An Engagement Group of G20) President, YOJAK Center for Research and Strategic Planning for Sustainable Development; Mr. Ravindra Deo, Chairman, Maharshi Karve Stree Shikshan Samstha; and Arch. Mohana Kadam, President, Green Fashion India; among others industry experts, academicians, NGO’s officials, brand owners, fashion entrepreneurs participating in the conference to derive the action plan keeping sustainability at the focal point.

Leave a Reply