Hyderabad, September 2022: TASVA, an ethnic menswear brand by Aditya Birla Fashion and Retail and ace designer Tarun Tahiliani welcomed superstar Rana Daggubati as he visited the brand’s store in the city.
Visiting the Jubilee hills store, as he browsed through the expansive collection, Rana Daggubati shared, “I am thrilled TASVA has finally come to Hyderabad. The store is so well designed, the collection is stylish with a wide variety of ethnic wear & accessories for men, the fabrics and fits are amazing! I am looking forward to exploring and experiencing the collection.”
Located in Jubilee Hills , the sprawling 5000 sq ft TASVA store with a stately façade and elegant interiors, is the go-to place for high-quality ethnic attire for men at accessible prices for festive occasions and weddings. The new collection for the season showcases a variety of kurtas, bundis, sherwanis, bandhgalas, achkans, churidars, aligarhis. The garments are expertly crafted with impeccable attention to detail and design. Fabrics range from silks to cotton and brocades. Accessories including safas, sarpeches, brooches, pocket squares, buttons, sehras, stoles, shawls and footwear are perfect adds on for any ensemble. Ikat prints, Benarasi motifs and Chikankari come together with pastel colours like mint green, ivory, and salmon pink, as well as softer tones of yellow to deep blues and tropical hues.
The evening also saw attendance from prominent guests of the city and fans of the superstar.
Mr. Tarun Tahiliani, Chief Design Officer, Indivinity Clothing said, “I am excited to be back in Hyderabad for the launch of the season’s collection with Rana Daggubati! TASVA has been a long-held dream of mine, made possible via ABFRL. The name itself represents the finest version of oneself, which we have worked hard to accomplish through the brand. For the longest time, I’ve heard that ethnic wear is uncomfortable, and TASVA is an attempt to rectify that. We have designed garments that provide our consumer, the Indian Man, with a fabulously made, internationally constructed, comfortable, well-cut Indian brand with Tarun Tahiliani styling but with complete cost accessibility.”
Mr. Sandeep Pal, CEO, TASVA stated, “The South market with a total of twelve TASVA stores across Hyderabad, Chennai, Bangalore and Trivandrum have shown immense promise. TASVA has transformed the experience of wearing traditional and fusion Indian apparel into one of unmatched comfort and style. We intend to strengthen our retail presence in the region, taking the brand to many other cities, now that we have created a strong customer connect and a proven business model.”
Store Address: SDR Square D. No. 8-2-293/82/A/461 Plot, 461, Rd Number 36, Jubilee Hills, Hyderabad, Telangana – 500033