Delhi/NCR, 25th November 2022: Delhi/NCR-based Cloud Kitchen Startup, The Chhaunk has recently collaborated with Jimmy’s®, India’s leading non-alcoholic mixer company to provide customers with a wide range of beverage categories. With this collaboration, The Chhaunk has become the 1 st cloud kitchen in India, providing the RTD mixers segments in its menu. The brand aims to expand beyond the horizon and provide its customers with all the best possible services for house-party people who can enjoy food with their favorite Beverage. The refreshing RTD & mixer range, which will be available, includes the likes of Cosmopolitan, Mango Chilli Mojito, Ginger Ale, and Classic Lemonade, to name a few. The Chhaunk was established in 2021 by two women entrepreneurs, Mrs. Manjari Singh and Mrs. Hiranyamayi Shivani (Saas-Bahu Duo) exclusively offers Bihari food. Around Covid, a lot of Indians stayed away from home in order to work and earn a living which left them craving their native home-cooked food.
This was when the concept of a cloud kitchen was established to deliver delicious food to the doorstep. The brand currently has 5 outlets in Delhi NCR & Ahmedabad. Commenting on the collaboration, Mrs. Manjari Singh, Co-Founder of The Chhaunk, “We are thrilled to partner with Jimmy’s® to introduce the innovative beverage category in our Bihari Cuisine Menu. We believe that in the food business, it’s very important to bring new and stimulating ways for customers to enjoy the meal and the food is considered to be incomplete without drinks and that is the reason, we thought of increasing our horizon. This will help us gain more traction and give a complete experience to our customers. All the party lovers will also have the convenience of having their favorite food along with drinks delivered to their doorstep in the upcoming party season. It can be ordered from The Chhaunk’s website or via food delivery platforms like Zomato or Swiggy.”
On the collaboration, Anish Arora, Head of Marketing, Radiohead Brands, said “We are pleased to kick start our association with The Chhaunk for listing of Jimmy’s® products in their menus, and swift delivery across their locations in Delhi NCR. With a growing market for alternative beverages, Jimmy’s® is a great addition to the menu for any new F& B Brand.”