New Delhi, 17th September 2024: Miraggio, the renowned handbag brand known for its innovation, sophistication, and versatility, is thrilled to announce the launch of the second edition of its much-anticipated collaboration with Gabriella Demetriades. The new collection celebrates the modern woman who adores classic elegance and embodies unapologetic self-drive. The range features versatile, stylish bags designed to be the perfect accessory for every woman’s wardrobe.
Each Miraggio & Deme collection piece reflects sartorial excellence, a testament to individuality, and unwavering confidence. From shoulder bags and totes to hobos, satchels, and micro bags, the collection blends classic designs and contemporary craftsmanship and marks a breakthrough in high fashion. The colour palette ranges from neutrals and prints to solids and soft structures, catering to various styles—from casual to edgy.
Crafted from premium materials and featuring thoughtful design details, each bag is as practical as it is stunning, seamlessly fitting into every woman’s lifestyle. These chic bags are set to be the new fall staple, echoing the personality of Gabriella Demetriades—bold, chic, and unique.
Speaking on the launch, Mohit Jain, Founder & CEO, Miraggio, said, “We are thrilled to introduce the second edition of our collaboration with Deme. With this collection, we aim to honour the modern woman’s sophisticated taste and dynamic lifestyle. This collection stands as a testament to enduring elegance and celebrates the fusion of elegance and personal flair and the power of personal style.Each piece is meticulously crafted to offer both aesthetic appeal and functionality, reflecting our commitment to quality and our desire to empower women to embrace their unique style with confidence.”
Gabriella Demetriades, Founder of Deme, adds, “Working with Miraggio on our second collection has been an incredibly rewarding experience. The collaboration with Miraggio allowed us to create bags that are perfect for the modern woman who knows what she wants. The synergy between Deme and Miraggio allowed us to create something truly special. This collaboration is a reflection of the shared values of both brands, aiming to provide women with bags that complement every facet of their lives. Each bag is designed to be a statement piece, and I believe they will become wardrobe staples for women who want to express themselves authentically.”
The campaign for the collection launch, #MasterpieceInTheMaking, emphasizes self-expression, creativity, and self-worth. It celebrates the journey of every woman, where each chapter, experience, triumph, and setback contributes to the grand narrative of her life. The campaign aligns with Miraggio’s core belief in empowering modern women to showcase their individuality through fashion.
Please find below the details on the various categories that are a part of the collection:
Manhattan Satchel Bag: Miraggio is reviving the iconic satchel with the launch of the Manhattan Satchel Bag, a modern take on this timeless accessory. Available in classic shades of Ivory, Brown, and Black, this satchel blends traditional elegance with contemporary flair, making it a must-have for women who appreciate both style and functionality. By bringing back the iconic satchel, Miraggio taps into the timeless appeal of this classic bag while infusing it with modern design elements that reflect today’s trends.
Gabriella Tote Bag: The Gabriella Tote Bag is designed for women who want to make a statement while staying practical. With ample room to carry all your essentials—whether it’s for a busy workday or a weekend getaway—the Gabriella Tote offers a blend of form and function, making this bag a reliable companion for the woman on the move. Available in Brown, Black & Wine, this bag is inspired by Gabriella’s chic and versatile style and embodies a sense of confidence and individuality.
Sylvie Shoulder Bag: The Sylvie Shoulder Bag is the ultimate expression of elegance and femininity. Designed for women who seek style without compromising on practicality, this chic shoulder bag features a sleek design that’s perfect for both day-to-day wear and evening outings. With its compact designs, it offers just the right amount of space for your essentials without feeling bulky. Available in Wine, Ivory & Black, it is ideal for those who appreciate subtle elegance and is a must-have for anyone looking to add a touch of timeless sophistication to their wardrobe.
Heather Hobo Bag: The Heather Hobo Bag is a relaxed, everyday accessory that blends style with ease. With its soft, slouchy silhouette, this bag offers plenty of space for your daily essentials while maintaining a laid-back, casual vibe. The bag is both lightweight and durable, designed for comfort and
versatility. Available in Brown, Black & Wine, its spacious interior helps keep your belongings organized, making it an ideal choice for women on the go.
Sabrina Crossbody Bag: The Sabrina Crossbody Bag is a compact and convenient accessory, perfect for hands-free days. Designed for those who prefer minimal fuss, this sleek bag offers just enough space for your essentials, keeping everything within easy reach. It’s perfect for those who want a lightweight bag that fits seamlessly into their everyday routine. Available in Black, Ivory & Wine, its size and shape make it an ideal choice for casual outings or travel.
Celeste Micro Bag: The Celeste Micro Bag is a chic and compact accessory designed for those who appreciate minimalist style. Despite its small size, this bag offers a stylish way to carry your essentials, making it a great choice for evenings out or special occasions. Its compact size ensures that only the essentials are carried, while its elegant look adds a touch of sophistication to any outfit. The bag adds a sophisticated touch to any outfit while reflecting the latest trend of micro bags, making it a must-have accessory for the modern woman.
Jenn Shoulder Bag: The Jenn Shoulder Bag is a practical and stylish choice for everyday use. Its simple design and versatile color options make it easy to pair with different outfits.. With its compact design, this b0ag easily complements a variety of outfits, from casual to semi-formal. Ideal for work, errands, or casual outings, the Jenn Shoulder Bag combines functionality with a timeless design, making it a timeless accessory that fits seamlessly into any wardrobe.
Every bag in the collection is an ode to the quintessential woman who is always on the move, unapologetically self-driven and a #MasterpieceInTheMaking. Choose your stylish companion that not only reflects your personality but empowers your journey of self-expression.