Mumbai, 17th June 2025 – The Phoenix Mills Ltd, India’s leading retail-led mixed-use developer, is proud to announce the grand launch of The Phoenix Shopping Festival 2025, a one-of-a-kind celebration that merges world-class retail with community spirit and immersive experiences. The festival was unveiled in spectacular fashion with Bollywood icon Karisma Kapoor opening the festivities, lending her charm to what promises to be India’s most dynamic shopping and lifestyle event.
Taking place across Phoenix Palladium Mumbai, Phoenix Palladium Ahmedabad, Phoenix Marketcity Mumbai, Phoenix Marketcity Pune, Phoenix Mall of the Millennium Pune, Phoenix Citadel Indore, and Phoenix Palassio Lucknow, this multi-city festival will run from 14th June to 15th August 2025, transforming Phoenix malls into destinations of joy, indulgence, and purpose.
Key Highlights of the Phoenix Shopping Festival 2025
Shop & Celebrate – Indulge in Global Luxury, Local Spirit
Step into a world of unrivaled shopping with exclusive End-of-Season Sale offers across 500+ leading domestic and international brands in fashion, beauty, electronics, home décor, and more. This is the ultimate moment to refresh your style, upgrade your lifestyle, and discover new indulgences — all under one roof.
Shop & Win – Rewards You’ll Love
Every visit to Phoenix malls is packed with excitement through mega giveaways, daily surprises, grand raffles, and exclusive high-value prizes. From premium gadgets and designer fashion to luxury experiences, shoppers have countless opportunities to turn their purchases into extraordinary rewards. Get ready for a retail celebration filled with thrilling surprises and unforgettable wins at every step.
Shop & Give Back – Purpose Meets Celebration
In association with the Sood Charity Foundation, the festival proudly supports initiatives that uplift underprivileged communities. Shoppers can be part of something bigger, as Phoenix channels a portion of festival proceeds to meaningful causes — blending retail with responsibility in a way that truly matters.
Non-stop Entertainment & Culinary Adventures
Beyond the shopping, the Phoenix Shopping Festival is a vibrant stage for live music, celebrity performances, art showcases, and curated culinary pop-ups featuring gourmet chefs and specialty cuisines. Whether you’re a fashion enthusiast, a food lover, or a family looking for weekend fun, there’s something for everyone.
Rashmi Sen, Whole Time Director & CEO – Malls at The Phoenix Mills Ltd, said “At Phoenix Mills, we are committed to continuously introducing new brands and experiences across our malls. One such endeavor is The Phoenix Shopping Festival— a celebration that transforms shopping into a meaningful experience. This festival is a celebration of fashion, food, entertainment, rewards, and unforgettable moments, blending exceptional value with a strong community spirit. We are also delighted to have Karisma Kapoor as the face of this year’s campaign, adding glamour and excitement to the festival.”
Mayank Lalpuria, Senior Vice President of Marketing at The Phoenix Mills Ltd, expressed “This year, we’re redefining the festive shopping experience with India’s largest shopping festival, offering unparalleled deals across top brands. Our three pillars—Celebrate, Win, and Give Back—ensure every shopper enjoys immersive journeys, exclusive rewards, and the joy of contributing to meaningful causes. It’s more than just shopping; it’s about creating lasting value for our customers and communities alike.”
Bollywood icon and fashion diva, Karisma Kapoor launched the Phoenix Shopping Festival 2025 campaign. Sharing her thoughts on the association, she said, “I absolutely love coming back to Phoenix — there’s something so exciting about the vibe during the shopping festival. With all the top brands and incredible offers, it’s honestly hard to choose – I’m completely spoilt for choice! Whether it’s fashion, lifestyle, or just spending time with family here, this place truly makes shopping feel like a celebration.”