A joint report from Crisil and the Authentication Solution Providers Association (ASPA), estimates that around 25–30% of all goods sold in the country are fake, posing a serious threat to a number of businesses. A major issue facing customers and brands alike is the growth of counterfeit goods, especially as e-commerce and online payments gain popularity. In response to this problem, tech-savvy businesses are stepping up with state-of-the-art solutions that guarantee both product authenticity and customer safety. Anti-counterfeit players such as Acviss, Ennoventure,Inc. are actively working towards eradicating counterfeit practices across industries.
- Acviss is one of the leading technology companies dedicated to safeguarding trust in global supply chains through its innovative anti-counterfeiting and product authentication solutions. Utilizing advanced technologies like QR codes, blockchain, and AI, Acviss provides comprehensive tools for product verification, ensuring authenticity and preventing counterfeiting. Their solutions include secure packaging, real-time tracking, and customer engagement platforms that empower brands to maintain integrity and enhance consumer trust. Serving various industries such as pharmaceuticals, electronics, and FMCG, Acviss is committed to enhancing transparency and security across global supply chains.
- Ennoventure, Inc. is a global SaaS company leading the digital revolution in brand protection, distinguished by its patented invisible signature powered by AI and cryptography. With innovation and people at core, the company empowers brands and consumers by authenticating product packages and transforming them into intelligent, connected packaging. The solutions seamlessly integrate into product packaging without process changes or capital investment. Its brand protection solutions are covert, cost-efficient, and can be deployed swiftly across multiple product package designs without the risk of counterfeiting. Trusted by major brands worldwide, billions of product packages carry Ennoventure’s invisible signatures across industries, including automotive and industrial spare parts, FMCG, agrochemicals, and more. Ennoventure, Inc. is headquartered in Massachusetts and has offices in Dubai and India.
- Genefied is a technology company specializing in advanced product authentication and customer engagement solutions. Utilizing technologies such as QR codes, blockchain, and IoT, Genefied helps businesses secure their supply chains, combat counterfeiting, and enhance customer experiences. Their key offerings include product authentication to ensure authenticity, supply chain transparency for tracking and traceability, and customer engagement platforms featuring secure QR codes, loyalty programs, and personalized marketing. Serving industries like pharmaceuticals, luxury goods, electronics, and FMCG, Genefied aids companies in protecting their brands and building consumer trust.
- Checko, founded by IIT Kanpur entrepreneurs and backed by leaders from various unicorns, offers advanced anti-counterfeiting solutions. Utilizing AI-powered embedded QR code technology, Checko ensures product authenticity and prevents duplication. Their solutions include paperless warranty processes and offline client data gathering through incentives, meeting evolving customer needs. Consumers can verify product authenticity via smartphone, enhancing security and trust. Checko also offers incentive programs for customers, influencers, and retailers, particularly benefiting electronics and electrical brands by streamlining warranty management and boosting customer satisfaction. Checko leads in protecting brands and maintaining product integrity in the market.
The fight against counterfeit goods is becoming increasingly advanced as tech-savvy businesses deploy advanced solutions to protect brands and consumers. Companies like Acviss, Ennoventure, Inc., Genefied, and Checko are leading this battle, using cutting edge technologies to ensure product authenticity and enhance supply chain security. These innovative solutions prevent counterfeiting and foster consumer trust through secure packaging, real-time tracking, and personalized marketing. As e-commerce grows, robust anti-counterfeiting measures are vital. By partnering with these pioneering companies, businesses can safeguard their products, maintain reputations, and provide safer, more reliable customer experiences.