New Delhi, India September 11, 2024: Versuni India, a leader in the domestic appliances industry and home to legacy brands Philips Domestic Appliances and Preethi, proudly announces its latest collaboration with actor and comedian Varun Sharma to promote its newest kitchen innovation—the Dual-Basket Airfryer- 3000 Series. The partnership aims to bring ease and fun to the kitchen, making multi-dish cooking more accessible and less daunting for consumers.
In a lighthearted and relatable video, Varun Sharma—known for his sharp wit and comedic charm—takes viewers through his newfound love for cooking, thanks to the Dual-Basket Air Fryer. Sharing his personal story, Varun humorously recounts how, between a hectic work schedule and missing his mom’s home-cooked meals, he rarely ventured into the kitchen. But with this air fryer, even he, a self-proclaimed kitchen novice, feels like a pro.
Commenting on the partnership Ms. Pooja Baid, Chief Marketing Officer, Versuni India Home Solutions Ltd said, “We are thrilled to partner with Varun Sharma for a fun and versatile product like our Dual-Basket Air Fryer. His relatable charm and humor perfectly capture the essence of our brand, showcasing the ease and versatility this product brings to the kitchen. At Versuni India, we aim to simplify everyday cooking, and Varun’s authentic approach makes it clear that even the busiest individual and least experienced cooks can create effortless, healthy meals that taste just like mom’s homemade food. We’re confident this video will inspire more people to enjoy the convenience and joy of cooking with our latest innovation—and we’re sure consumers will love it as much as we enjoyed making it.”
The video kicks off with Varun’s signature high-energy as he talks about his partnership with the brand, expressing genuine excitement about how the air fryer has transformed his cooking game. In his playful style, he shows how simple it is to whip up multiple dishes simultaneously without the fuss. Whether it’s cooking two different meals or larger portions, the air fryer’s dual-basket feature delivers delicious results without compromising on taste or time. Varun’s amusing and enthusiastic demonstration makes the kitchen look like a place of fun and convenience, even for the busiest of us.
Philips was the first to introduce air fryers to the Indian market in 2010 and since then has consistently led with cutting-edge innovations that transform everyday consumer experiences. The new Philips Dual Basket Air Fryer – 3000 Series emerges as the ultimate cooking companion with two baskets of different sizes, designed to help cook a full family meal. It enhances cooking with its innovative dual-basket design, featuring two asymmetrical baskets with a combined 9-liter capacity for preparing large portions or different dishes at once. The Synchronized Cooking Option ensures that ingredients with varying cooking times finish simultaneously, while the TIME function guarantees perfectly cooked meals. Philips’ RapidAir Plus Technology and patented starfish design provide superior air circulation, preventing undercooking or overcooking. With 8 preset settings for dishes like fries, chicken, and cakes, and connectivity to the HomeID app for quick recipes, this air fryer combines convenience and versatility for effortless, healthy cooking.