India, October 03, 2022: Keeping up with the spirit of festivities, Radio City, India’s biggest radio network, has joined hands with a mega event “Lav Kush Ramlila” as an exclusive radio partner. Lav Kush Ramlila is the largest and most sought-after event in Delhi which is attended by VVIPs and sees a daily footfall in lakhs. Standing true to the philosophy of instilling the passion for city love and excitement towards festivities among the audience, Radio City’s association with Lav Kush Ramlila will aid in popularizing the story of Ramayana among the younger audience.
Through this association, Radio City Delhi has been promoting Lav Kush Ramlila through radio promos as well as evening show and will continue to do so till Dussehra. Radio City’s evening jocks RJ Aadi & Hari will be hosting a live show from the venue on the last three days of Navratri i.e. 3rd, 4th & 5th October from 5 PM to 9 PM. On the last day of the event on Dussehra, South India’s megastar Prabhas will grace the occasion and Radio City RJs will share the stage with him. To popularize the event, Radio City has installed a 20 feet high studio booth from the ground which has a VIP box. To give the audience a unique and first-of-its-kind experience, the station has launched an on-air contest to invite lucky listeners to watch live Ramlila with the RJs from the VIP booth. Alongside on-air promotions, Radio City is also promoting the event through its digital platforms.
Speaking about the association, Mr. Kartik Kalla, Chief Creative Officer, Radio City said, “Radio City believes in celebrating Indian festivals with great enthusiasm as well as zeal and has thus joined hands with the most spectacular event Lav Kush Ramlila to support and promote Indian mythology among audiences. Ramlila is a dramatic folk recreation of Lord Rama’s life which signifies the triumph of good over evil. The Lav Kush Ramlila at Red Fort is a remarkable event attended by dignitaries and well-known personalities. It is an absolute honour to associate with such a legendary event and emphasize the significance of this festival and captivate our audience by all its splendor”.
Radio City has made a stunning gesture to respect the festival of Ramlila by partnering with this long-standing massive event. The company has been consistently displaying its unwavering support for Indian festivals by designing innovative campaigns and tie-ups. Alongside this collaboration, Radio City has also partnered with multiple other Navaratri event organizers across the country.