July 2022: innisfree’s No. 1 hydration serum, the Green Tea Seed Serum, is all new and refreshed now! This intensive hydrating serum has evolved with Green Tea Biome and a brand new packaging. Packages have been renewed to be eco-conscious packages using 60% recycled glass for the jar with better recyclability than plastic, metal-less pump and outer box made of leftover green tea plus 30% recycled pulp. Further, the glass jar and its new design looks elegant and gives a luxurious feel to the product.
innisfree’s Green Tea Seed Serum has claimed to provide healthy care of the skin’s microbiome with the benefits of probiotics, and the advanced Green Tea Seed Serum is formulated with Green Tea Biome (Green Tea Tri-Biotics), which consists of probiotics, prebiotics and postbiotics of green tea biotics to care of the skin’s microbiome to build a healthy and moisturized skin hydration ecosystem.
The ‘Green Tea Biome Serum’ helps to build a firm and healthy moisture barrier for weekend skin due to mask wearing, external stimuli and other daily moisture loss. It improves the damage (dryness, texture, tone, tightness, roughness) on the moisture barrier in just 30 minutes. This upgraded ‘inner skin moisturizing ampoule’ is formulated with 5 types of hyaluronic acids including Jeju Green bean-derived HA to provide deeper moisturization. There is an instant 710% rise in moisture level after use and moisturizes to the 10th layer. Formulated with allantoin, it also helps to soothe temporary redness and is suitable for acne-prone skin. What’s not to love?
This soothing serum is an essential hydrating solution once more with new packaging and it’s all you need for your many skin issues. So, don’t wait any longer and indulge in this product and meet the most perfect and healthy skin glow of your life.
To commemorate the new launch in India, innisfree hosted an exclusive event with Anjan Sachar, Beauty Contributor, Vogue India. The evening was held at Cafe Reed, The Quorum, Mumbai on 1st July 2022. The event saw many KOLs, influencers and social media bloggers join innisfree for a delightful evening filled with a range of activities; Dalgona Cookie Challenge, Resin Art Station, Live Mural. innisfree also curated a fun and exciting panel on ‘Clean Beauty’ for exchange of ideas and information about the beauty industry and innisfree’s Green Tea range. Seen at the panel along with Mini Sood Banerjee, Assistant Director & Head of Marketing, Amorepacific India, were Khushnaz Turner (Influencer), Sanjana Salunkhe (Beauty & Wellness Editor, Grazia India), Tina Kakkad (Influencer) and Shweta Vepa Vyas (Contributor, Vogue India).
At the innisfree Green Tea Seed Serum launch, Ms. Mini Sood Banerjee, Assistant Director & Head of Marketing, Amorepacific India said: “As a cult Korean skincare brand, innisfree is very excited to do their offline event in Mumbai post covid with the pro community. Offline events allow us to give beauty enthusiasts the perfect blend of product experience and information. As a brand, we hope to do more events in the future to stay connected with our beautiful community”
innsifree also partnered with Sula Vineyards for the event. Instant photographs were handed out to guests to etch a bit of innisfree Green Tea Seed Serum event in their memory. There was huge digital amplification of the event by all the guests; Sherry Shroff, Kinkal Bhanushali, Silkeena Kaur to name a few. The new eco-friendly packaging of innisfree’s Green Tea range earned a lot of love and appreciation.