Deconstruct Expands Into Body Care Segment, Announces Launch Of New Gender-Neutral Body Care Range

Deconstruct Expands Into Body Care Segment, Announces Launch Of New Gender-Neutral Body Care Range

India, 9th August 2022: Deconstruct, a Bengaluru-based start-up skincare brand, backed by science and unique formulations for result-oriented application,, announces its foray into the body care segment, further expanding its skincare portfolio.. The new gender-neutral body care range consists of a serum, body cream and body wash. Each of these products has been developed to target specific skincare concerns and will soon be available on, as well as major e-commerce platforms such as Nykaa, Amazon, Flipkart, Purple, Foxy, and Sublime.

The newly launched serum, known as the ‘Brightening Body Serum’, is a formulation designed to nourish the body with three unique actives, which work seamlessly to reduce dark patches on elbows, knees, neck and underarms. The ‘Smoothing Body Cream’ is a daily nourishing cream aimed to deeply moisturise and nourish the skin. The body cream is infused with Dioic Acid, AHA and Cocoa Butter, designed to target dark patches, pigmented and uneven skin tones and promotes the production of collagen in the skin. The ‘Exfoliating Body Wash’ is a daily body wash designed to exfoliate and smoothen the skin texture, and is specifically designed to target stubborn body acne. The three products under the body care segment will be available at a price ranging from Rs 499 to Rs 799, depending on the formulation.

Deconstruct has firmly believed in the concept of information-based skincare, where the brand encourages its customers to research the ingredients and actives being used in their products before they make their purchase. The new body care range will expand on the current formulations that Deconstruct uses, and will also include a number of new actives such as Mandelic Acid and Cystine Complex. Deconstruct’s body cream is also one of the few products in the country that offer Dioic Acid, which helps promote an even skin tone and helps regulate melanin.

The enterprise focuses on offering highly researched and well-formulated products designed for the face, which has been very well received by users, indicating its success and potential, prompting the brand to utilise similar actives, to be used on other parts of the body. Through the new body care range, Deconstruct is poised to provide users with a holistic solution that takes care of their face and body, all while delivering proven results and taking care of specific skincare concerns.

Speaking about the launch of the new product range, Malini Adapureddy, Founder, Deconstruct stated, “We realised there was a significant market gap for products that deliver scientifically proven results, specifically in the body care category. Our line of skincare products for the face has been well received by a large audience across the country, and we believe we can widen this result-oriented and proven solution to include the whole body and hence forayed into the body care segment. Through this new range, we aim to help our customers achieve healthier and well-nourished skin, while expanding our customer base by 3x over the next one year..”

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