August 2023: CNBC-TV18, India’s leading English Business news brand launched ‘The Great Indian Freedom Fest’ campaign on Independence Day to promote the concept of financial freedom among young Indians. Through this initiative, CNBC-TV18 aims to foster a new generation of financially savvy individuals who understand the importance of not just savings but also investments and prudent money management. The Great Indian Freedom Fest kickstarted on 15th August and will continue well into September.
The campaign is aimed towards the country’s youth, especially students pursuing their post-graduation & management degrees, recent graduates, as well as first jobbers, in order to equip them with the knowledge, guidance, and steps to take affirmative actions essential to achieve their financial goals in life. Under this initiative, CNBC-TV18 is collaborating with esteemed institutions such as NMIMS Bangalore, IBS Mumbai and more to extend its outreach and connect with the larger student community.
The Great Indian Freedom Fest will feature insightful discussions with visionary leaders who have achieved remarkable success in their fields while mastering the art of money management and wealth creation. For the Bengaluru chapter, startup mavens Karthik Venkateswaran, Co-Founder & CEO, Jumbotail and Akash Gehani, Co-Founder, INSTAMOJO along with CNBC-TV18’s Ritu Singh visited the NMIMS Bengaluru campus and interacted with the financially savvy generation of today. These luminaries shared their inspiring journeys, insights on success, and valuable advice on the steps towards financial freedom, as well as guided students through the intricacies of today’s investment landscape. Karthik Venkateswaran of Jumbotail emphasized on the importance of investing in relationships to build successful ventures, whereas Akash Gehani of INSTAMOJO shared that discipline is the absolute key to success and it is about getting the small things right.
Commenting on the initiative, Shereen Bhan, Managing Editor, CNBC-TV18, said, “The concept of freedom has evolved significantly since the past few decades, extending beyond political liberation to encompass achieving personal goals and financial empowerment. Recognizing this shift, CNBC-TV18 as a trusted partner and investment ally, is delighted to present ‘The Great Indian Freedom Fest.’ This interactive campaign aims to redefine freedom to align with the modern ambitions of achieving ‘Financial Freedom’, and guide the younger cohorts on their journey to successful money management, investments and overall financial independence.”
Smriti Mehra, CEO, Business News, Network18, commented “Empowering the young minds of India with financial knowledge is not just an initiative, it’s a commitment to shaping a more informed and prosperous future. Through ‘The Great Indian Freedom Fest,’ we’re lighting the path to financial literacy, guiding students towards economic independence one lesson at a time and ensuring that they all hold the torch of economic independence & informed decision-making.”