New Delhi, May 18 : KP Group, one of India’s largest renewable energy conglomerates with 8.5+ GW of renewable energy portfolio, has launched its new campaign that captures the intersection of elite sport and sustainable progress. The campaign centers on the concept that the most impactful energy, the ‘real game changer,’ is the one currently driving India toward a greener future. By moving the conversation from the stands to the heart of the team, the campaign suggests that the call for renewable transition is now echoing from the Delhi Capitals dressing room itself. This partnership subtly aligns the discipline and strategic precision required on the cricket pitch with KP Group’s own mission to lead India’s renewable energy sector through solar, wind, hybrid, green hydrogen, and engineering innovations.
Titled ‘India Ka Asli Power Play,’ the initiative features a formidable lineup of cricketers, including Axar Patel, KL Rahul, Kuldeep Yadav, and Ashutosh Sharma, who lend their voices to a narrative that extends far beyond the boundary ropes.
Commenting on this campaign, Dr. Faruk G. Patel, MD & Chairman, KP Group, stated,
“In cricket, the Power Play defines the momentum of the game. At KP Group, we believe India is currently in its most crucial Power Play regarding energy transition. We are amplifying the message that the ‘Asli Power Play’ lies in Solar, Wind, hybrid, Green Hydrogen, and engineering innovations. We are proud that the Delhi Capitals dressing room stands with us in powering India’s future responsibly.”
