New York, NY, November 10, 2022 – Kalder, a web3-native brand engagement platform, announced that it raised $3 million in its pre-seed round. The fundraising round will empower Kalder to reimagine marketing tools using innovative blockchain technology, mobilizing consumers through NFT memberships, contribute-to-earn experiences, and interoperable brand-loyalty rewards.
Gökçe Güven, Kalder founder and an early product designer at OpenSea – the world’s first and largest NFT marketplace – built the platform to provide brands with digital tools to execute sustained and dynamic marketing campaigns.
“Today, web3 tools for brands are merely one-off NFT minting or consulting services that charge six figures for a drop,” said Güven, who has been building projects at the intersection of crypto and consumer for more than four years with teams at OpenSea, Celo, and Robinhood Crypto. “Success in a Brand 3.0 framework requires an all-in-one tool that powers brands to engage newly minted communities.”
As the Internet moves toward a cookieless future, marketers are struggling with the declining effectiveness of Web 2.0 solutions. Despite spending more than $250 billion on loyalty and CRM annually, 70% of brands find these solutions ineffective. It has never been more expensive to acquire customers or challenging to retain them. With competition in ads, D2C acquisition costs skyrocketed 60% over the last decade and Customer Lifetime Value Plummeted by 40%.
“For every brand and creator, web3 is like social media 10 years ago,” said Güven. “The tools built today will shape the best practices of brand engagement. We support our early brands and creators to write the playbook that 95% of brands will follow in the next decade.”
Investors for the fundraising round include Indigo Fund (DJ Blondish), 8VC, 500 VC, Human Capital, and Soma Capital, in addition to prominent angel investors including Meltem Demirors and Accel.
“As a creator, I believe NFT technology has much more to offer the industry than one-off, static collectibles,” said DJ Blondish from Indigo Fund. “Kalder is the next-generation all-in-one solution that easily onboards brands, creators, and members into Web3 with NFTs serving as the gateway that evolves with your contributions and engagement. We are excited to be at the ground level of Kalder and can’t wait to see how it uses Web3 to transform brand experiences.”
“Through collaborations with brands like Christie’s and Vogue Singapore during my time at OpenSea, it became evident that creators are not coming to crypto for one-off collectibles, but to fill significant unmet marketing needs.”
Web 2.0 marked a radical change in the marketing and advertising world, reinventing a static medium and enabling customer interactions in new and exciting ways. Kalder was built to serve as the engine of this movement in the marketing world, arming communicators with a powerful toolset to operate in the new paradigm and make Brands 3.0 a reality.
With Kalder, by gamifying user activity and tokenizing community participation, brands and creators can leverage engagement, experiences, and status like never before. In this model, new revenue streams will be conceived to monetize the digital community and cultivate new levels of customer loyalty.
Through the Kalder platform, companies and creators can power collaborations, launch advocacy campaigns to turn customers into influencers, create exclusive tiers, track in-person and online engagement data, and reward customers on-chain.
Whether designing an NFT membership card for superfans, a one-time NFT experience airdropped to high-likelihood purchasers, or a social token to accrue benefits, these cutting-edge features were built to complement existing marketing campaigns or serve as a standalone program, depending on individual brand needs and goals.
The funding will allow Kalder to serve more brands off the waitlist and scale its web3 brand experience features and team. Kalder is currently in waitlist mode with brands ranging from luxury to streetwear to hospitality experiences, and signups are open for the next month. Kalder is planning to launch its brand loyalty programs for all users to participate in the new year.