adidas unveils the New and Improved 4DFWD, designed to rewrite the Rules of Running…

adidas unveils the New and Improved 4DFWD, designed to rewrite the Rules of Running…

New Delhi, September 2022 – adidas has unveiled 4DFWD that is set to redefine the future of running with its pioneering 3D printed midsole technology designed to move you forward. Marking the next chapter of innovation, the all-new stylish 4DFWD showcases world-class technologies that deliver a smooth gliding sensation with every step. adidas has created a shoe that is an unparalleled work of engineering and imagination to meet the specific needs of the runners of tomorrow.

A SHOE THAT DOESN’T STOP YOU

A first in running, the new 4DFWD challenges the laws of motion and is especially designed to reduce braking forces that interrupt a runner’s forward movement. Its midsole technology compresses forward, generating superb forward motion when your foot hits the ground. The state-of-the-art solution offered by 4DFWD keeps runners moving forward, providing them a sense of progress for the body and mind.

THE NEW 4DFWD FEATURES

– In the true spirit of innovation, a Continental™ Outsole has been introduced to provide runners with an improved grip in all-weather conditions.

– The improved sock-like comfort of the redesigned Primeknit, combined with the support of new upper construction engineered mesh provide stretchable support exactly where runners need it the most.

– adidas’ all-new 4DFWD delivers 23% more cushioning when compared to previous generations of 4D midsole under vertical loading in mechanical testing conditions.

A UNIQUE RUNNING EXPERIENCE FOR TECH-ENTHUSED GEN Z RUNNERS

The next generation of 4DFWD is built to inspire the digitally savvy, forward-thinking and authentic Gen Z who are an unstoppable cultural force.

The 4DFWD will arrive in a plethora of colourways, including a Carbon Cloud White and Impact Orange for men, and Grey Five and Cloud White for women. The shoe is currently priced in the range INR 16,000-20,000. The all-new 4DFWD will be available on adidas.co.inand at adidas stores nationwide from September 1, 2022. It will be available to members of the Creators Club from August 22, 2022, for early purchase.

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