MENA Fintech Association establishes Bridge – Fintech Marketing Working Group and appoints Eric Fulwiler as Chair

MFTA Multi Main LogoDubai – UAE, 7thth November 2023 (Tuesday) The MENA Fintech Association, the premier not-for-profit organization dedicated to serving fintech startups and established players across the Middle East and Africa, is excited to announce the establishment of its Fintech Marketing Working Group “Bridge”. Eric Fulwiler has been appointed as the Chair of said working group, which aims to bring together industry experts, marketing professionals, and key stakeholders to strategize and implement innovative marketing initiatives that will foster the growth and visibility of fintech ventures across the MENA region.

Bridge aims to bring together industry experts, marketing professionals, and key stakeholders to strategize and implement innovative marketing initiatives that will foster the growth and visibility of fintech ventures across the MENA region. This working group will focus on devising comprehensive marketing strategies, leveraging digital channels, fostering collaborations, and organizing educational events to support the fintech ecosystem’s development, ultimately driving greater awareness and adoption of fintech solutions in the Middle East and Africa.

Eric Fulwiler, Co-Founder and CEO of Rival and Chair of Bridge stated, “I am thrilled to steer an initiative that embodies the essence of its name. Our mission at Bridge is not just to pioneer innovative marketing strategies but to become the nexus between the fintech industry and the realm of marketing. We aspire to create a collaborative ecosystem that bridges the gap between emerging startups, established players, and regulatory bodies. This alliance will ensure that our marketing efforts not only drive visibility and adoption but also seamlessly align with the ever-evolving regulatory landscape.

Our working group aims to be the conduit that unites the worlds of fintech and marketing, just as implied in our group’s very name, ‘Bridge.’ We envision a symbiotic relationship that not only amplifies the visibility of fintech innovations but also strategically aligns these advancements with cutting-edge marketing methodologies. This synergy aims to not only propel the growth of the fintech sector but also to bridge the gap between technological advancements and effective communication, serving as a gateway that unites innovation and consumer engagement within the dynamic landscape of the MENA region. Marketing is the bridge between the value of a product and the needs that exist in the market. We believe marketing has a fundamental and often misunderstood/overlooked role in driving purposeful, sustainable growth in fintech businesses and the region overall.

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