India, March 2023: Radio City, India’s leading FM radio network in India has associated with the prestigious Legends League Cricket (LLC) as an exclusive radio partner from India. Starting March 10th until 20th March 2023, Qatar has opened doors for the T-20 cricket league featuring players including recently retired international players. In the Asia Town Cricket Stadium in Doha, Qatar, cricket legends from India, Asia, and the rest of the world will reunite to rebuild their competitions and provide new life to the old memories. As an exclusive radio partner from India, Radio City’s RJ Yuvi has flown to Qatar and will be seen interacting with the players and providing live updates on the matches, giving listeners a front-row seat to all the action.
Speaking about this partnership, Mr. Kartik Kalla, Chief Creative Officer, Radio City, said, “We are excited to associate with Legends League Cricket as an exclusive radio partner from India. As part of our partnership, we will be bringing our listeners exclusive coverage of the LLC event, including live updates, interviews with players, and expert analysis from our very own RJ Yuvi who has traveled to Doha to cover the event. RJ Yuvi will bring the best sports content showcasing the LLC event to our listeners across India. Through such collaborations, Radio City will continue to build its visibility and deepen perception among the global audience.”
Cricket is a sport that unites everyone to share their passion for the game. In light of this, Radio City aims to delight cricket lovers across in the true spirit of the game by disseminating exciting highlights and updates of all the LLC matches. This season of LLC Masters will reach millions of cricket fans through television broadcasts on Star Sports channel and on the radio platform Radio City. As part of the partnership, the cricketer jerseys will have the Radio City logo. To enhance the reach and brand visibility of Radio City among a global audience, all the promotional collaterals will include the radio channel’s logo.
Commenting on collaborating with Radio City, Mr. Raman Raheja, Co-Founder and CEO of Legends League Cricket said, “Legends League Cricket is a celebration of recently retired legendary international cricketers and this year, the LLC matches are being held at Qatar. We are delighted to associate with Radio City as our official radio partner from India, as it is the most sought-after radio station in the country. Radio City’s RJ Yuvi is at the forefront of building excitement around the matches by keeping the audiences hooked with the latest updates of this year’s matches, trivia, and much more. We are confident that our partnership with Radio City will aid in amplifying the reach and perception of LLC across the globe.”