Simplilearn and SP Jain School Launch Comprehensive Digital Marketing Program

Bengaluru, July 11, 2024: Simplilearn, a global digital skills training provider, is collaborating with SP Jain School of Global Management for a comprehensive program on Digital Marketing. Renowned globally and ranked #4 by Times Higher Education, SP Jain Global brings its academic excellence to professionals seeking an extensive skill set in digital marketing.

This innovative program is designed to equip learners with cutting-edge knowledge in the digital marketing domain. The curriculum covers a broad spectrum of industry-essential skills like SEO, SEM, Social Media, Strategies for Paid Campaigns, Analytics, ROI, website creation, behavioral marketing, and leveraging Generative AI for Sales & Marketing amongst other essential skills for success in this rapidly evolving industry.

The program strongly emphasizes emerging technologies, providing insights into leveraging Generative AI tools – from AI-powered marketing strategies to predictive analytics- for optimized sales, marketing plans, and customer relationship management. Exclusive to learners in India, Simplilearn’s Career Service offers valuable support by providing IIMJobs pro-membership for six months, assistance to build a powerful resume, and a spotlight on IIMJobs for highlighting profiles to recruiters.

One of the program’s key features is its live online classes, allowing participants to engage in interactive sessions delivered by industry experts and masterclasses by the top faculties from SP Jain School of Global Management. This program is curated to provide an immersive learning experience, allowing learners to apply theoretical knowledge in real-world scenarios.

Additionally, the program is committed to providing practical learning through five capstone projects, over fifteen course-end projects, and ten case studies, enabling learners to focus on real-world applications. This approach ensures participants gain theoretical knowledge and practical experience in critical aspects of digital marketing while leveraging Gen AI to enhance workflows & overall efficiency.

Speaking about the program, Mr. Anand Narayanan, Chief Product Officer of Simplilearn, said, “Simplilearn is thrilled to collaborate with SP Jain School of Global Management to offer an advanced Digital Marketing curriculum that equips students with a broad range of skills in this fast-paced industry. We’re dedicated to equipping professionals for success in the quickly changing digital ecosystem, emphasizing real-world applications, offering live online classes, and providing insights into cutting-edge technology like artificial intelligence. This partnership demonstrates our commitment to address the prevailing skill gaps by providing learners with the latest digital skills.”

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