On the occasion of Diwali, Eicher launches the #HarSafarRoshan film, depicting the impact that genuine gestures can have in making the occasion a little more joyous and safe for others.
Conceptualised and executed by Grapes, the film showcases a woman bus driver ensuring that her colleague and friend reach home safely after having worked late during the festival. It also strengthens the brand’s message of ‘Nayi Soch, Naye Raaste’.