New Delhi, 18 March 2023: TECNO, the global premium technology brand, in collaboration with IIT-Delhi, is organizing TECNO Avatar Making competition, a nationwide graphic design-centric contest between 17-27 March to identify and recognize creative and innovative talents in India. The competition is open for the participation of talented students from 800 esteemed colleges and universities across the country. Notably, the association is a part of the brand’s Youth-connect program that aims to identify and inspire young minds and give them a platform to showcase their talents and skills to the public.
The competition, which is an extension of IIT Delhi’s annual cultural fest Rendezvous 2023 will witness participants creating ‘Gaming characters’ that represent the characteristics that are incorporated in the POVA series powered by TECNO. The POVA product line from TECNO echoes the trinity of speed, power, and performance and is revered to bring an unparalleled gaming experience and an augmented smartphone performance to the users. The participants’ entries should also reflect the essence of durability and agility. The same is required to be submitted at unstop portal by 27th March 2023 as a GB box design.
The winning avatar art will get a chance to be featured on the packaging of the upcoming POVA series’ limited gaming edition smartphones. In addition, the top three entries also stand a chance to win exciting prizes from TECNO. Furthermore, this youth-oriented initiative gives students an opportunity to exhibit their distinctive artistic abilities and gain exposure as well.
TECNO’s association with IIT-D is also aimed at supporting and nurturing young talents across the country as the brand sees educational institutes as hub of innovation and fresh ideas. The competition also showcases TECNO’s mission of celebrating skill, merit, and art by providing a platform to students to bring their ideas to fore. TECNO constantly endeavors to encourage young minds and it recently associated with Skyesports to organize a year-long mobile gaming extravaganza named CODM POVA Cup.
Speaking about the competition, Arijeet Talapatra, CEO, of TECNO Mobile, said, “We have always centred our activities around Zillenials to create a great experience for them. The Avatar Making Competition under our Youth-connect program is a one-of-its-kind competition that would enable the students to explore unexplored possibilities with their flair for creativity. With this competition, we aim to encourage the youth to break free from their monotonous schedule and realize their inner capabilities of creating a larger-than-life artwork. Our partnership with IIT-D creates a unique experiential platform to engage with our consumers at an emotional level. We are looking forward to a positive response from the students and are eager to have a closer look at their innovative thinking.”
TECNO is synonymous for offering a broad range of advanced and high-quality products tailored as per the requirements of the youth at best price points possible. In a short period of time, TECNO has fostered an unbreakable connection with its users, turning them into loyal brand advocates and ambassadors.